South By Southwest (SXSW) is an annual event held in Austin, Texas, that brings together some of the world's most creative and innovative thinkers. A first for the HVAC industry, Lennox attended SXSW in March of this year and showcased two unique and inspiring, temperature-sensitive murals. A continuation of Lennox' WHAT PERFECT FEELS LIKE™ campaign, the art installation was called "Degrees of Perfect," and was an amazing combination of art, engineering and innovative collaboration.